Archive for the 'advertising' Category

Yahoo revenue grows but falls short of expectations

Online search giant Yahoo has published its second quarter results which disappointed the market, sending its shares diving more than 7%.
Profits at the company grew by more than 50% in the quarter, but net revenues missed expectations.
Revenue in the three months ending June 30 totalled $1.6 billion (£1.05 billion), compared with $1.57 billion in [...]

Report reveals advertising budgets were cut in Q2

A report by the Institute of Practitioners in Advertising (IPA) and accountants BDO has found companies slashed their marketing budgets in the April to June period.
The cut backs were due to increasing concern among companies that the economy will see slower growth in the second half of 2010.
The survey of 300 British companies for the [...]

WPP eyes recovery with marginal growth

The world’s largest advertising group WPP, has today reported an increase in like-for-like revenues of 1% in March – its first since December 2008.
The advertising giant is now raising its key like-for-like full-year revenue forecast to 2% growth.
Its French rival, Publicis Groupe, exceeded expectations for its first-quarter sales last week, when it posted organic [...]

WPP expects stability in 2010

The world’s largest advertising group WPP has seen an improvement in profits after a ‘brutal’ 2009.
The advertising giant said pre-tax profits had tumbled by 16% year-on-year to £812 million. However, this was better than the £780 million forecast.
Meanwhile, revenue grew by 16% to £8.7 billion, while like-for-like sales fell 8%.
The company was hit severely [...]

Pick up in advertising spend boosts Yahoo profits

Online search giant Yahoo has posted strong quarter four profits but said sales continue to decline.
The company said net profit in the October to December period was $153 million (£95 million) compared with a $303 million loss in the same period in 2008.
However, revenue was down 4% to $1.7 billion in the quarter compared with [...]

Google reports strong Q4 performance

US search engine giant, Google, said revenues rose 17% in the fourth quarter 2009 compared with the same period a year ago.
Advertising earnings were higher at the company with revenues totalling $6.67 billion (£4 billion) in the October to December period – up from $5.7 billion a year ago.
However, the figures were at the lower [...]